Sosho

Timeline: Prototype in a week
Category: AI product
Techstack: WhatsApp · Meta Graph API · image generation
Location: Ireland & UK
Year: 2026

Plans, designs, posts and replies. Nobody asks it to.

Sosho is an autonomous social media manager for convenience stores, run entirely through WhatsApp.

It reads the calendar, the weather, local fixtures and paydays, picks the moments worth posting about, designs on brand, publishes to Facebook and Instagram after the owner’s nod, and answers the comments.

[WhatsApp agent] — [Retail]

The challenge

Paying an agency to post on a schedule.

Shops were paying agencies every month just to keep a presence: scheduling, captions and replies. Almost none of it needed a person.

The test was simple: would a store manager approve the post?

Sosho replying to comments overnight and reporting the day’s numbers

A product photo in, an on-brand SPAR post out

The solution

Photo in. Post out.

We showed them one real post the agent wrote and designed on its own. They reacted to the voice, not a description of it, and we settled what it posts and when without asking.

Send it a photo and a price; it writes the caption and designs the on-brand image itself. It publishes to both channels, replies overnight, escalates only what needs you, and reports back each evening.

[Demo] — Sosho

Soshoonline

Bank holiday weekend’s coming up 🇮🇪 Worth a post. Want me to make one?09:10

Go for it 👍09:11

SPAR “Happy Bank Holiday Weekend” storefront post

Open all weekend. Happy bank holiday! 🇮🇪09:11

Posted to Facebook ✅09:12

Photo of a McCain Crispy French Fries bag

Selling these for £414:20

On it: your branding, a clean shot, the price on it.14:20

Generated SPAR post: McCain fries with a £4 badge

McCain fries £4, crispy from your oven. #SPAR14:21

Ready for Facebook + Instagram?14:21

Perfect. Post it.09:06

Posting now…09:06

📣 PublishedFacebook: liveInstagram: live (square crop)9:07am · both pages09:07

Your matchday post is getting replies. I’m handling them in your voice 👇11:42

💬 Replied“Got sugar-free?” → Yes, same £1 deal“Open Sunday?” → 7am–10pm11:42

I’ll flag anything that needs you personally.11:43

How did today do?21:00

📊 Today · Facebook + InstagramReach 2,140Comments 18Top post Matchday dealvs last Saturday +63%21:00

Matchday + a clear price beats generic posts here. I’ll lean into that.21:01

Morning 👋 Rain all week, so comfort-food posts are lined up. The bank holiday recap goes out tonight.07:15

🗓️ On autopilot this weekMon–Fri: daily posts queuedComments: handledSat: weekend specials07:15

All running. I’ll only ping you when something needs a decision.07:16

01 / 06
Knows what to post
Reads the calendar, the weather and local events, and spots the moments worth posting.
02 / 06
Photo in, post out
It writes the caption and designs the on-brand image itself. No designer, no stock photos.
03 / 06
Posts everywhere
Publishes to Facebook and Instagram at once, each formatted right for the platform.
04 / 06
Replies while you sleep
Replies to comments and messages in your brand’s voice, and escalates only the ones that need you.
05 / 06
Knows what worked
Pulls the numbers, sees what landed and what flopped, and doubles down on the winners.
06 / 06
Runs itself
All of it happens without being asked, and it gets sharper for your shop every week.